Sunday, 31 August 2014
Clean washes, keep a deep and unwashed Blue tint.
The modern touch from G-Star at the Kingpins show, Amsterdam.
'The Denim Blue Madness' continues with a 'zoom-in' on the cool style statements on show in Barcelona, at Denim By Premiere Vision.
Authenticity, new technologies and eco-social awareness were some of the stand out statements this season at the premiere denim fair. There was a strong return to a traditional indigo blue message, with various authentic treatments. But one of the innovations which caught my eye,was that of Denim Knit.
Authenticity is one of the keys to the right denim wash. With premium denim often connected to high quality, high priced selvage Japanese denim, there have been some advantages to going deeper into the research chambers to find that perfect wash.
Too many whiskers or creases and it will look artificial, too few and it will look flat. The path to the right washed look is littered with trials, tests and challenges.
As personal vintage archives grow, in order to be able to replicate authentic looking details, it is the work of the new generation to create their own statement.
"Our own skills, our own ideas, all done in our own way".
Did you ever wonder what happened if you wore your new, raw denim jeans, almost every day for more than a year?
Well, these young creatives tested it.
......... and these are the results.....
Diogo Aguiar with his own collection - called Those Who Wander are Lost.
King Yu Yui - with his Lee 101 - 14 Months without washing. -
Only hanging out to 'air' naturally - (Honestly!)
Stacey Denzel Janmaat - with his own collection 'Dempsey Denim'.
This has a unique left side Coin Pocket.
The famous left hand 'Coin Pocket.'
- Because he is left handed ...... of course!
Thanks to everyone who took part. Enjoy. SRx
Friday, 20 June 2014
The mission, to launch the Denim directions for Fall / Winter 2015 or add confirmations to the bookings for Early Spring '15 and even top up on cool ideas for short term orders for Fall / Winter 2014.
It was a 'Hot bed' of new inspiration and new energies in Denim.
The newest innovations, the experiments of the last 10 months, if not, in some cases the developments of the last 12 years, have now come to light in what looks like a mentality change in the denim market...
The newest innovations are clearly focused on how to "Clean up your denim act!"
The people, the denim and the new Generation of Blue Mentalities.
Act ECO - one of the most inspiring new innovations, is focused on ECO. Highlighting how to wash with less water. In some cases, it is now possible to do a complete wash process, using only 1 cup of water per jean!
How? Through 'Nano vapour particles' and steam!
New WATER - LESS dying processes are now possible through fibre dying, before the fabric is actually woven, it is injected with dye, this way using less water and actually keeping a stronger colour longer!
ICE BLASTING now replaces 'Sand blasting'. A traditional process which required a huge amount of water in the finishing process. Now with ice blasting, water is frozen to below -70 degrees and then using high powered CO2 gas, it's blasted back on the jeans to create textures and original features. The next phase is to re-capture the manufacturers output of CO2 and to close the chain using their own, internally produced CO2 to create the new gas to blast the ice through. The design details achieved can replicate the original vintage details with 100% accuracy.
A New GENERATION is going it alone. Some of the most determined and talented new designers I've met in a long time, are taking on the big industry names and creating their own collections and products, with concepts that are not only creative but personally inspiring and individual.
Based on concepts around a perfect fit, a family heritage or just simply the right product at a new 'True price.' They aim to use their concepts, to reach a consumer market, who appreciate their energy and commitment.
They have an 'Honest design approach' which is fresh, and contagious. This is their power to communicate their passion and their ambitions. The restrictions of the 'Mass market' are not allowing them to express this passion. So..... with a little help from their friends..... they begin to share their knowledge and collaborate together on a new kind of denim and design partnership.
The ingredients are simple, a friend who is great at 'this' and has experience with washing, a boyfriend of another friend who has a 'vintage store' in the city, with a great collection of original pieces. Finally the designer, themselves, who have the inspiration for something unique, in their own way.
This was truly a 'Carnival' of new expression, in all things Denim.
This was the launch of the BRAND NEW BLUE.
Look out for the full report, 'out' in September 2014, in View 2 Magazine.
To all the people I met in Barcelona, thanks for taking part. Be part of the vision!
Let's celebrate the artisan skills of a master craftsman.
Made by hand, can really mean 'Made by hand'.
Concepts and ideas can drive creativity, but somewhere in the process we all need to keep alive the skills of 'the perfectionist'.
Driven by his talent and the desire for the hand made finish, an 'Artisan' is someone who believes in taking that design challenge ... just a little further.
TEPPEI SUGAYA - DESIGNER / ART DIRECTOR.
Teppei Sugaya is a true artisan.
This cool colour combination, a strong tip for colour directions for next Fall Winter 2015.
A Greyish / Green with an industrial feel.
I love the twist with industrial trims and the clean edge details.
Dapper tailored pants, in a cotton herringbone, tweed weave, with a nod to the denim god.
Thanks for taking part, hope you enjoy the experience. SRx.